It’s hard to miss the amount of AI copywriting tools on the market right now – there are so many in fact that it’s hard to tell which meets your requirements best.
With that in mind, I decided to take the time to do some research on two very popular tools,
Closers Copy and Rytr.
After looking at all of their features, reviews, costs, and usability I’ll give you my assessment of both tools and help you decide which is better suited to your business.
In this article I’ll be providing a personal review of each tool from my own experiences with them, helping you understand the key differences between both.
Introducing Closers Copy
Closers Copy is a content writing and researching tool that employs AI technology; meaning it is capable of easily and automatically writing content and researching on the topic you specify.
Nico Engler is the founder of Closers Copy and through back and forth email dialogue I’ve gotten to know him somewhat and can say with confidence that he is a great, supportive guy who loves to support other businesses.
Features of Closers Copy
Closers Copy offers such an array of features that it’ll be difficult to list them all,
Among the tool’s biggest talking points are its copywriting and sales page writing features, meaning it includes a wealth of features and functionalities geared towards sales copywriting.
While the tool also offers the ability to write SEO articles, product descriptions etc the primary goal is to help you write sales and email copy, funnels etc.
When you sign in to your account you’ll be greeted with this page.
From the initial screen, you should click on the dashboard.
Create folders, manage files and documents here. It’s very self-explanatory and simple to get to grips with and there is even a dark mode to lower the risk of eye strain.
Research the top-ranking web pages in search engines effortlessly, if you provide it with a URL or keyword, it extracts the title and headings of the ranking website and provides you with useful insights.
Here’s an example, I entered the keyword dog food.
My preferred language is English and you can see the result containing a number of characters, words, paragraphs, sentences, etc.
You can find this information for any webpage, just click on any of it and you’ll get the details regarding the article or landing page in question.
Now you have headings and content for competing pages, click on ‘’add’’ to create an outline for your article.
You can also easily find statistical data for any desired topic, just click on ‘’stats’’ and you’ll be presented with all of the information you need for research purposes.
It is quite similar to compete but with some key differences; compose is an automatic AI draft that allows you to enter a keyword, select a language, and search.
What does it do? It’ll look for and attempt to find the headings or outline for a keyword that you’ve specified.
This is something I find intriguing however you can’t control much because you can’t add custom outlines or subsections.
Let’s hit the compose button and see what it does for us.
It might be confusing to look at, but my goal is to explain the features so you have a decent basis of knowledge to work from.
Long-form content generator
Research has shown that the optimal reading length for any piece of writing is between 700-1000 words.
By using this tool, you can write long-form copy effortlessly.
All you have to do is enter the article brief under the ‘’context’’ option, customize the settings and hit ‘’write’’ or CTRL + Enter.
Let’s have a look at this example:
The output quality is good but you do need to somewhat refine it with the available options to produce the best possible result.
Closers Copy has an enormous amount of frameworks that can be used for all of your content and marketing needs.
With all of the common frameworks such as PAS, AIDA, etc being available however you can also create custom frameworks to write massive outputs with up to 3,000 characters.
That’s 600 words in one framework generation.
Which should you choose?
Realistically, it depends on what you need. If you’re having trouble being inspired, using one of the pre-made frameworks is perhaps best for you.
On the other hand, if you have your core messaging ready to go and simply need to refine it, you can go ahead and create your own.
It’s not hard and it’ll save you a lot of time and energy long term.
The tool currently supports Bulgarian, Chinese, Czech, Danish, Dutch, English, Estonian, Finnish, French, Lithuanian, Polish, Portuguese, Romanian, Russian, German, Greek, Italian, Hungarian, Latvian, Japanese, Slovak, Slovenian, Spanish and Swedish.
You can also translate a specific piece of text in Closers Copy – just highlight a paragraph -> right-click -> translate.
The wizard feature is one of the most unique features on this platform, essentially, it helps you write sales letters and emails that convert more.
It guides you through the exact process of creating compelling sales letters and emails that convert well.
In fact, it doesn’t matter if you’re new to copywriting, this software can help anyone drive more conversions. It’s an all-inclusive, easy-to-use system.
In closers copy, spam detection is a great feature that prevents your sales copy from ending up in people’s spam boxes.
Your content will be analyzed and scored, if you get a ‘’red’’ score, it means your content is flagged as spam and is unlikely to reach your customer.
Not only can you analyze the keyword density of an article, but you can also analyze the emotions it will trigger in your readers such as excitement.
It also shows how many long and short sentences there are and will flag any passive voice sentences.
The libraries will allow you to access the thesauruses easily to find synonyms, antonyms, and power words to increase the quality of your writing.
Knowledgeable writers use these all of the time; for example, let’s say that you’re writing a sales pitch for a book.
You might start with the following sentence ‘’The average American spends…’’ but ‘’spend’’ is not an especially powerful word, it’s quite weak. So instead, you may want to write ‘’The average American devours books, plowing through an estimated 200 every year.’’
The words ‘’devour’’ and ‘’plow’’ are considerably more impactful than the word ‘’spends’’,
Templates are also offered though proficient users typically build custom templates to streamline and speed up work that has specific requirements.
You can use shared templates that are made by Closers Copy geeks but you’ll need a code to access them.
Recently 2 new models have been added in Closers Copy; BlogAI and StoryAI.
BlogAI is trained to write articles, blogs and press releases and StoryAI produces content that is based on storytelling.
It’s pretty amazing to see these two new models get to work.
- A wide range of frameworks are available
- Extremely effective for sales copywriting
- Lifetime deals offer money-saving opportunities
- Very helpful and knowledgeable Facebook community
- 160+ Frameworks are offered in the Official Facebook Group
- No need to use Google – you can research using the tool itself.
- Requires a fair bit of human supervision to ensure it works effectively.
- Practice and time are required to get the best performance.
- Output delivery is slow.
Currently, 3 different plans are offered.
- Starter plan at $29 per month.
- Professional plan $49 per month.
- Unlimited plan $79 per month (additional 3 seats for other team members included)
Rytr is an AI-powered software that allows you to produce more content and write better copy for your campaigns, it can help with everything from blog posts to youtube videos and other forms of online content.
Abhi Godara is the founder and CEO of Rytr, I watched several of his interviews on YouTube and his passion for improving the AI copywriting experience is palpable.
Features of Rytr
Rytr is one of the top AI copywriting assistants, encompassing a decent amount of features. I’m going to break down some of the key features so you can enjoy an overview of what can be achieved with this popular program.
Sign up for a free trial now and start testing it right away!
This is what the initial page will look like.
Create a new file, choose the use case, select your desired language and tone of voice and then you’re ready to go! Simply click ‘’Ryte for me’’.
Now start playing with the editor – you can create compelling and unique copy virtually instantly.
Use cases in Rytr
There are a lot of use cases for creating content that your audience can’t miss, most of the content I publish has some form of visual content.
These visuals can make your product all the more compelling by making your content more aesthetically pleasing.
But how do I produce my content? Use cases, that’s right.
You can produce top-quality content by taking advantage of these use cases.
- Copywriting Framework: AIDA (Attention, interest, desire, action)
- Copywriting Frame: PAS (problem, agitate and solution)
- Blog Idea and Outline
- Blog section Writing
- Email writing
- Business idea pitch
- Landing page and website copies
- Magic Command.
- Post and Caption Ideas.
- Facebook, Google and Linkedin Ads.
- Interview questions.
- Job descriptions
- SEO meta description
- SEO meta title
- Product description
- Product description (Bullet points)
- Profile bio
- Story plot
- Song lyrics
- Tagline and headlines
- Testimonial and review
- Video description
- Video channel description
- Video idea
Text Editing: Rephrase, Append, Shorten.
These are the useful editing functions that are going to provide invaluable help to you,
Just highlight a piece of text then select expand (add more lines for a selected paragraph) rewrite (rephrase sentences to make them unique or improve readability) or use shorten (reduce the length of sentences while retaining the original meaning).
Plagiarism is a worry of many content creators in the digital age, but with Rytr’s inbuilt plagiarism checker that worry can now be left in the past.
Rytr can analyze a piece of content from the web and check it for uniqueness instantly.
Tones and Languages
Rytr supports multiple different languages allowing multilingual businesses to create and edit content effortlessly, however, you can also choose multiple tones of voice while generating content to control how your writing will be received by your target audience.
You can directly instruct Rytr to generate specific content which is a very impressive function that leads the way for a multitude of possibilities.
- Cost-effective AI writing software
- A free plan is offered
- Accuracy is a central focus – produces less nonsensical content than competitor programs.
- Easy to use, clean interface.
- Creating Long-form content is a bit difficult.
- Fewer frameworks and templates.
- Slow customer service.
There are several plans available.
- Free plan: generate 5000 characters per month.
- Premium plan: Unlimited character generations $29 per month.
- Add team members: an additional $19 per seat.
Rytr and Closers Copy both have unique features that set them apart,
Rytr is a great tool to have in your arsenal, however, Closers Copy is more versatile and powerful and also offers many additional frameworks that promise to enhance your copywriting skills.
Closers Copy is slower than Rytr and has less accuracy, however, once you become good at providing quality input and guiding the AI effectively you’ll enjoy greater rewards.
There’s literally nothing that Closers Copy can’t do and it’s a great timesaver for anyone who wants to create compelling sales copy or other content types.
This is one of the best tools that can help you step up your copywriting game while saving time.